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July 2023
May 2023
The Empty Shop Paradox
You may have noticed Ellusionist doing a lot of pre-orders... Why is this? As a business, keeping items in stock has been our biggest challenge lately…
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Geraint Clarke
REVEALED: How Much Do We Make On Shipping & Taxes?
We hear a lot from international customers. Asking about shipping costs & import taxes/duties. "Why do I have to pay this? Why isn't it free?" At…
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Geraint Clarke
How to Make Money in Magic
Let’s start with some honesty that nobody talks about. It’s very hard to make a career in magic. Especially creating and releasing magic. Sorry to burst…
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Geraint Clarke
5
April 2023
Why We Can't Publish Every Review
Some people have asked why we don’t have a lot of 1-star reviews on the website. Something just crossed my desk - and I thought it was the perfect…
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Geraint Clarke
1
Ellusionist Convention
It's happening
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Geraint Clarke
5
March 2023
Exposure in Magic: What Can We Do?
Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately? Almost every popular magic account is making a ‘shush’ gesture to the…
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Geraint Clarke
TLDL: Too Long, Didn't Listen
The clichés of scripting within magic
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Geraint Clarke
NEW SITE: Embrace What Makes You Different
Today we’re launching a new website - a new look. Like Moore’s law, technology moves on every few years, and if we don’t update, we’re going to be stuck…
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Geraint Clarke
1
February 2023
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