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Who Do You Do Magic For?
That question can be perceived in two ways... What kind of audience do you do magic for? The way in which it was intended. When you learn or perform…
Sep 12
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Geraint Clarke
1
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Who Do You Do Magic For?
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July 2023
Decks are Dead
The playing card market is dead. But why? Before I get into it, let's just realise a truth... There are too many deck designs within magic. Pigcake just…
Jul 28
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Geraint Clarke
2
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Decks are Dead
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How Much Does It Cost to Run a Magic Company?
Ever wanted to own your own magic company? Today I'll be telling you how much this company costs to run. But before I do, I want to be clear to anyone…
Jul 24
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Geraint Clarke
1
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How Much Does It Cost to Run a Magic Company?
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May 2023
The Empty Shop Paradox
You may have noticed Ellusionist doing a lot of pre-orders... Why is this? As a business, keeping items in stock has been our biggest challenge lately…
May 29
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Geraint Clarke
2
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The Empty Shop Paradox
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REVEALED: How Much Do We Make On Shipping & Taxes?
We hear a lot from international customers. Asking about shipping costs & import taxes/duties. "Why do I have to pay this? Why isn't it free?" At…
May 16
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Geraint Clarke
4
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REVEALED: How Much Do We Make On Shipping & Taxes?
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How to Make Money in Magic
Let’s start with some honesty that nobody talks about. It’s very hard to make a career in magic. Especially creating and releasing magic. Sorry to burst…
May 14
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Geraint Clarke
12
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How to Make Money in Magic
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5
April 2023
Why We Can't Publish Every Review
Some people have asked why we don’t have a lot of 1-star reviews on the website. Something just crossed my desk - and I thought it was the perfect…
Apr 28
•
Geraint Clarke
4
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Why We Can't Publish Every Review
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1
Ellusionist Convention
It's happening
Apr 19
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Geraint Clarke
7
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Ellusionist Convention
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5
March 2023
Exposure in Magic: What Can We Do?
Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately? Almost every popular magic account is making a ‘shush’ gesture to the…
Mar 15
•
Geraint Clarke
3
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Exposure in Magic: What Can We Do?
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TLDL: Too Long, Didn't Listen
The clichés of scripting within magic
Mar 6
•
Geraint Clarke
3
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TLDL: Too Long, Didn't Listen
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NEW SITE: Embrace What Makes You Different
Today we’re launching a new website - a new look. Like Moore’s law, technology moves on every few years, and if we don’t update, we’re going to be stuck…
Mar 2
•
Geraint Clarke
3
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NEW SITE: Embrace What Makes You Different
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February 2023
Misconceptions
8 years ago I took a job with Ellusionist and I've seen the very best of the industry - and the very worst. In my early 20s I participated in online…
Feb 26
•
Geraint Clarke
11
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Misconceptions
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