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What Can Stand-Up Comedy Teach Us About Magic?
There's a small clip on YouTube of Comedian, Mark Normand, working on his joke. A 52-second clip that could teach you a lot about magic... THE POWER OF…
Mar 13
•
Geraint Clarke
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What Can Stand-Up Comedy Teach Us About Magic?
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January 2024
Anatomy of a Best-selling Magic Trick
Hands up if you want to create a trick. Now keep your hand up if you want it to fail… Nobody? Okay good. Because today we’re discussing best sellers in…
Jan 26
•
Geraint Clarke
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Anatomy of a Best-selling Magic Trick
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The Magician’s Method Paradox
A new magic trick is released and the comments say things like… “But you have to take the phone back.” “But you have to switch the deck.” “But they…
Jan 18
•
Geraint Clarke
2
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The Magician’s Method Paradox
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Wanna Bulletproof Your Magic?
It's Not Always About More Skill
Jan 11
•
Geraint Clarke
3
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Wanna Bulletproof Your Magic?
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December 2023
Trick of the Year 2023
What is going to win?
Dec 29, 2023
•
Geraint Clarke
5
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Trick of the Year 2023
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October 2023
Been Stolen From? Read This...
Countless people I speak to in magic, say that they have been ‘stolen’ from. Maybe you have? Maybe it’s by someone you know closely, or that you used to…
Oct 31, 2023
•
Geraint Clarke
2
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Been Stolen From? Read This...
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September 2023
Who Do You Do Magic For?
That question can be perceived in two ways... What kind of audience do you do magic for? The way in which it was intended. When you learn or perform…
Sep 12, 2023
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Geraint Clarke
2
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Who Do You Do Magic For?
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July 2023
Decks are Dead
The playing card market is dead. But why? Before I get into it, let's just realise a truth... There are too many deck designs within magic. Pigcake just…
Jul 28, 2023
•
Geraint Clarke
2
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Decks are Dead
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How Much Does It Cost to Run a Magic Company?
Ever wanted to own your own magic company? Today I'll be telling you how much this company costs to run. But before I do, I want to be clear to anyone…
Jul 24, 2023
•
Geraint Clarke
2
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How Much Does It Cost to Run a Magic Company?
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May 2023
The Empty Shop Paradox
You may have noticed Ellusionist doing a lot of pre-orders... Why is this? As a business, keeping items in stock has been our biggest challenge lately…
May 29, 2023
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Geraint Clarke
2
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The Empty Shop Paradox
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REVEALED: How Much Do We Make On Shipping & Taxes?
We hear a lot from international customers. Asking about shipping costs & import taxes/duties. "Why do I have to pay this? Why isn't it free?" At…
May 16, 2023
•
Geraint Clarke
4
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REVEALED: How Much Do We Make On Shipping & Taxes?
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How to Make Money in Magic
Let’s start with some honesty that nobody talks about. It’s very hard to make a career in magic. Especially creating and releasing magic. Sorry to burst…
May 14, 2023
•
Geraint Clarke
12
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How to Make Money in Magic
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