How Much Does It Cost to Run a Magic Company?
Ever wanted to own your own magic company?
Today I'll be telling you how much this company costs to run.
But before I do, I want to be clear to anyone who was thinking of starting a magic company.
You can't sell magic unless you love it. That's a fact.
Magic is not an easy business to be in. You have to live and breathe it.
I've heard this criticism before:
"They're just doing it to make more money."
"They're just doing it to boost profits."
Firstly. No private business can operate without making money. And the opposite of a profit is a loss.
Nobody wants a loss.
Ironically, the people saying those things don't work for free. Their day jobs are profit driven too. They exchange their time & labor for as much money as their employer is willing to pay them.
But they say it because they think running a magic company is easy.
The idea of making something for $1 and netting $1million is a fallacy perpetuated by those who don't operate businesses.
I've told friends and other magic shop owners, we'd all be financially better off if we just sold mayonnaise.
People buy mayo because they want it. They don't need selling on its merits.
They buy it over and over again.
There are no skill requirements to eat mayo.
No practice required.
You don't have to sell a customer on taking on a new hobby of eating mayo.
You don't need to produce high-quality videos for how to eat mayonnaise.
You don't have to worry about people exposing your recipe online for social cachet. Thus reducing your sales.
So if it were solely about the money - we wouldn't be in magic. We'd be in skill-free consumables.
Now that's put to bed, let's get into costs...
Ellusionist 2022 Operating Costs Snapshot
To give you every cost would bore you to tears, so I'm going to summarize it for you. So that you have an idea of what it costs to run a magic business.
Maybe one day you'll own one - so you'll need to know these things.
Staffing
Ellusionist has 9 members of staff total. People think we're a huge, moral-less conglomerate - but that's not true.
It's a relatively small, tight operation. We do a lot by picking super talented people.
If you wanted to run your own magic company, you'd need…