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Everything Wrong with the Online Magic Community
Beneath the lights, glitter and awe – lies an unsightly atmosphere of conflict.
 • 
Geraint Clarke
Who Do You Do Magic For?
That question can be perceived in two ways... What kind of audience do you do magic for? The way in which it was intended. When you learn or perform…
 • 
Geraint Clarke
Decks are Dead
The playing card market is dead. But why? Before I get into it, let's just realise a truth... There are too many deck designs within magic. Pigcake just…
 • 
Geraint Clarke
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The Bell Curve of Learning Magic
 • Geraint Clarke
How Do You Hear About New Magic?
 • Geraint Clarke
13
How to Make Money in Magic
 • Geraint Clarke
5
Weird Things That Magicians Say: Part 1
 • Geraint Clarke
5
Misconceptions
 • Geraint Clarke
9
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How Much Does It Cost to Run a Magic Company?
Ever wanted to own your own magic company? Today I'll be telling you how much this company costs to run. But before I do, I want to be clear to anyone…
 • 
Geraint Clarke
The Empty Shop Paradox
You may have noticed Ellusionist doing a lot of pre-orders... Why is this? As a business, keeping items in stock has been our biggest challenge lately…
 • 
Geraint Clarke
REVEALED: How Much Do We Make On Shipping & Taxes?
We hear a lot from international customers. Asking about shipping costs & import taxes/duties. "Why do I have to pay this? Why isn't it free?" At…
 • 
Geraint Clarke
How to Make Money in Magic
Let’s start with some honesty that nobody talks about. It’s very hard to make a career in magic. Especially creating and releasing magic. Sorry to burst…
 • 
Geraint Clarke
5
Why We Can't Publish Every Review
Some people have asked why we don’t have a lot of 1-star reviews on the website. Something just crossed my desk - and I thought it was the perfect…
 • 
Geraint Clarke
1
Ellusionist Convention
It's happening
 • 
Geraint Clarke
5
Exposure in Magic: What Can We Do?
Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately? Almost every popular magic account is making a ‘shush’ gesture to the…
 • 
Geraint Clarke
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