Anatomy of a Best-selling Magic Trick
Hands up if you want to create a trick.
Now keep your hand up if you want it to fail… Nobody?
Okay good. Because today we’re discussing best sellers in magic - and how to get one of your own.
Money vs Sales
The first thing you have to do is define your best seller.
There are 2 ways:
Highest grossing (that literally just means one that made the most money)
Most units sold (in terms of quantity of the trick - forgetting what it earned)
This is important for 2 reasons. You can have a download for $10 that sells 5,000 units. Or you can have a $1,000 electronic device that sells 50 units.
It’s the same outcome. $50,000.
So what do you care about? Overall money earned or overall number of units you were able to sell?
“MONEY” you scream. Okay. Good luck.
Because price and buying power are inversely correlated. So the higher you price your trick, the less people will be able to afford it.
You often work harder to sell a $100 product than you do to sell a $10 product.
Here is a handy graph showing you what I mean...
The cheaper the trick, the more people can afford to buy it, so you’re likely to sell more.
The more expensive a trick is, the fewer people can afford to buy it, so you’ll likely sell less.
Of course this doesn’t mean that pricing your trick at $1 is guaranteeing success. The product still has to be good to sell well. Low prices can’t help terrible products.
Now let’s get into the 5 things that make up the anatomy of a best seller.
To continue reading, click here to head over to the Ellusionist blog.