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Exposure in Magic: What Can We Do?

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Exposure in Magic: What Can We Do?

Geraint Clarke
Mar 15, 2023
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Exposure in Magic: What Can We Do?

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Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately? 

Almost every popular magic account is making a ‘shush’ gesture to the camera, then exposing some trick to a person who’s sitting within 2 inches of them, pretending not to see the set-up.

The sad reality is, the fastest way to gain likes and subscribers online is by exposing magic or showing your ass. 

Mix magic exposure with a pretty girl and you’ve got jet fuel for your fame fire.

This formula is a cheat sheet to likes & subscribers—and often becomes the foundation for a bait & switch to build an audience to eventually sell to. 

Advertisers would call this a ‘freemium’ business model. Giving the simple stuff for free and then charging for more premium secrets & features. 

The popularity of these exposure videos will incentivise more public videos. 

So what can you do about it?

Click here to continue reading on the Ellusionist blog.

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Exposure in Magic: What Can We Do?

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