Exposure in Magic: What Can We Do?
Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately?
Almost every popular magic account is making a ‘shush’ gesture to the camera, then exposing some trick to a person who’s sitting within 2 inches of them, pretending not to see the set-up.
The sad reality is, the fastest way to gain likes and subscribers online is by exposing magic or showing your ass.
Mix magic exposure with a pretty girl and you’ve got jet fuel for your fame fire.
This formula is a cheat sheet to likes & subscribers—and often becomes the foundation for a bait & switch to build an audience to eventually sell to.
Advertisers would call this a ‘freemium’ business model. Giving the simple stuff for free and then charging for more premium secrets & features.
The popularity of these exposure videos will incentivise more public videos.
So what can you do about it?